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Euro-Pro Honored Not Once, but Twice at the 2011 ERA Moxie Awards Gala

19.09.11

NEWTON, Scores., Sep 19, 2011 (BUSINESS WIRE) -- Euro-Pro Operating LLC, a Boston-based developer and marketer ofIn the maininnovative, high quality consumer products for the effectively and creator of the increasingly popular Shark(R) and Ninja(R) brands, has received two topIn particularawards recognizing the company's innovation and creativity in theIn particulardirect-to-consumer marketing arena.

Capping off a elaborate week at the annual Electronic Retailing Association (ERA) D2C Congress , the leading trade association for direct-to-consumer traffic rolled out the red carpet on Thursday, September 15th to solemnize the industry's creativity and success, announcing the winners of the 2011 ERA Moxie Awards at a happy held at the Wynn Las Vegas. The ERA Moxie Awards honor the year's unsurpassed direct response television, radio, online and transportable campaigns.

At the awards banquet, Euro-Pro's long manufacture infomercial for the Ninja(R) Kitchen System, titled Ninja vs. Ninja, won the People's Choosing Award. The half hour advertising program for this unparalleled kitchen tool -- a blender, food processor, and mixer in one that effortlessly tacklesPrimarilyeverything from total juicing to food processing to frozen blending toPrimarilydough mixing -- features Euro-Pro CEO Trait Rosenzweig showcasing the power and versatility that enables anyone to "Usually the Kitchen(R)". The People's Choice Apportion honors the best long form and short organization infomercials of the year as voted on by members of the straightforward response marketing industry via the ERA website in the weeks peerless up to the event.

Source: MarketWatch (press release)