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OpenSky Reboots As A Social Network For Shopping
When OpenSky launched a year ago, it was a trade platform for influential bloggers . Bloggers with a following would curate their own staples, OpenSky would source the goods from manufacturers, and split the profits with the bloggers.
It sounded a abyss of a lot better than the miniscule affiliate fees most bloggers were acclimatized to, but it didn’t work out. It never got past 5,000 bloggers with a reach of 100,000 unrivalled visitors. “Mixing content and commerce was confusing to people,” says CEO John Caplan.
By November of last year, Caplan certain to start over with a slightly different concept, which OpenSky has been testing since January, and opened up more fully in April. As opposed to of being distributed across 5,000 blogs, OpenSky is now “a common network for commerce.” It is now its own destination with 50 notability curators from chefs like Bobby Flay and Tom Colicchio to supermodel Veronica Webb.
With no marketing, in the wait of a few weeks, OpenSky is now up to 200,000 members and one million unequalled visitors. Those members have created 800,000 connections, connotation they follow on average 4 curators each. And with only 50 curators in lieu of of 5,000, it is selling hundreds of thousands of dollars quality of goods every week. Caplan describes it as “Chirp meets HSN.”
